[Exclusive]
After promotional product ‘Chooran’ of Pakistan Tehreek-e-Insaf and Pakistan Muslim League (Nawaz); the ruling political party of Pakistan, Pakistan People’s Party has joined the race of ‘chooran’. Is it the marketing campaign from political parties to promote their key-leaders in the different areas of Pakistan just before general election? Design of the product’s packet cover is similar to design of the Imran Khan Chooran and Nawaz Sharif Chooran packets. Packet cover is based on the colour of PPP’s flag, ‘Non-Stop Maza’ is written at the top in Urdu. Slogans of ‘Benazir Zindabad’ and ‘Teri Azmat Ko Salam’ engraved on it in Urdu. It seems like that political parties have adopted the new trend to promote themselves among the common people easily. Political parties are giving opportunity to taste their chooran and vote to the best one.
