Pakistan Tehreek-e-Insaf (PTI) chief Imran Khan has something else to be proud of this summer. A special chooran (crisps) is out in the market by his name. The product has been launched in one of Karachi’s confectionary markets. Is it a marketing campaign from PTI to promote Imran Khan in some areas of Karachi? We would just have to wait and find out. The packet cover and the design looks quite impressive with a typical desi element to it. The product design has a typical Pakistani truck-art style to it with ‘Imran Khan Chooran’ engraved on it in Urdu. There’s also ‘Tabdeeli Ka Nishan’ written at the top in Urdu as well, with a young Imran wearing a black sherwani suit. Talk about innovation! Can’t wait to have that chooran for sure.
